I was absolutely thrilled to get an opportunity to write a photography column for The Daily Meal. I call it ‘Culinary Optics’, and as the name suggests, it’s all about food and the art of capturing food, a topic very close to my heart. It’s a monthly column and I am counting on you guys to help me shape it, so please leave me comments, criticism and reactions. It’s going to help me a lot.
This month I’m featuring Ilva Berretta. Her work is an inspiration and to say that her rendition of styling is out of the box is an understatement - she always baffles me with her creativity and I often wonder how her mind works so uniquely.
Trying to decode her creativity, here is a teaser. Read the complete article here.
An excerpt from the write-up…
Ilva “Three words that means a lot to me as a photographer: growth, light, and harmony. Growth is very important to me, both as a person and as a photographer, I always try to evolve, to grow and get better, to try new ways and never sit back and feel complaisant about what I am doing but to move onwards and to challenge myself to do better. I am obsessed by light and I think it can be seen in my photos, light is so beautiful, be it strong or subtle. I also strive for creating images filled with harmony of some sort, the actual act of creating a photo is one of harmony to me, it is like a visual puzzle, all things has to fall into place and then I can feel in the pit of my stomach that the photo is right”
Ilva: “People often ask me about which is the best lens to shoot food with, I prefer the prime lenses I mentioned above because in my opinion they are better for shooting food and still lifes but I think it is a matter of personal taste, whatever feels good to you and is within your price range. If you are doing it as a hobby you can usually use what you have, when you start selling your photos you may need to upgrade.”
Ilva "Think of how you want the light to fall and how much of it you want, use reflectors to accentuate and lighten dark parts or the food you are shooting or screens to reduce lights and scrims to diffuse harsh light. Play around with the camera a bit, try different angles and go closer if you are not satisfied with how it looks, it usually helps.”
You can view Ilva’s work at ‘Plated Stories’. It’s a blog with Ilva’s visual creation and Jamie Schler’s writing - if you are a regular at the blog you will know it’s a beautiful harmony between the pictures and writing. If you have not been there, you’ve been missing something. It’s the Winner of IACP’s Best Photo Based Culinary Blog Award 2014. You can view Ilva’s portfolio here. Ilva and Jamie are hosting a food photography workshop, click here for all the details - the venue is absolutely magical.
With this visual treat, I leave you to gawk at the images and enjoy unleashing your own creative potential, hope you guys have a great weekend and please don’t forget to leave me some feedback.